Yahoo! 360

So, I got a Yahoo! 360 account. After giving it the basic once-over, it looks very, very similar to Tribe.net, of which I am a regular user. While I love Tribe, I think that Yahoo 360 will probably grow larger faster, if only for the reason that anyone with a Yahoo ID can eventually have a 360 profile by default. People are used to going to Yahoo for all their online needs already, and while it was kind of hard to get people into Friendster or Tribe or whatever, 360 shouldn't be as foreign to new users since it will all be under the friendly Yahoo umbrella. Local reviews, groups, IM and email are all already built in and refined. These are features that a community like Tribe has to work at integrating after they get the core infrastructure of their community working. Yahoo already has these things and can tack them on as needed, and basically are just really building up their profile functionality. Oh yeah, and they just bought Flickr, so adding that as a 360 feature just add more value. It will be interesting to see if they succeed in getting the community part right.

So, now that we see features like blogs, local review, photo sharing, etc becoming standard features in social software, it really kind of starts to homogenize what different sites offer. MySpace used to be different because they had user blogs first (if you don't count LiveJournal, which is a little different since it's main goal is not community at the start). Tribe had discussion groups ("tribes"). Friendster had neither, and had to step up in order to compete. Now Yahoo 360 starts off with all of these as basic feature sets. I think we will see everyone adding similar functionality in order to not lose members just for the lack of features. In this case, I think community sites will really have to start setting themselves apart by targeting different social groups. Myspace seems to go for younger hipsters. Tribe caters to a more alt crowd. Orkut has the Brazilian contingent down pat. Friendster probably had the widest spread before now, but Yahoo should win out in that category soon. Which community site you frequent has the potential to define your online identity now more that ever.

Speaking of which, the one thing that I think needs to be really highlighted with Yahoo 360 is privacy. It will be very easy to get people to make a 360 profile, but I'm not sure how many new users will realize how much of their personal info will be associated with their Yahoo ID, and how much they should choose to not share online. 360 allows you a fair amount of choice as far as what you can show and to who, but it does not include any pointers on the reasons why.

I think it one thing new users have to learn about online communities is that your identity is something that suddenly becomes searchable, and that gives it a context that is unfamiliar to normal modes of socialization. Someone who really wants to find out EVERYTHING about you can and probably will, if you give them the chance. I've seen stalking become an issue on Tribe more than once, and though ID theft has only been low-level (posing as someone when posting messages), adding a user information laden behemoth like Yahoo to the mix could possibly up the ante more than someone would anticipate.

Oh, and I seem to have some invites for Yahoo 360 avaliable, so if you want one, let me know.